LinkedIn has become the most important platform for prospecting and outreach. But the challenge is clear: most CRMs don’t integrate well with LinkedIn. That’s why there’s been a wave of tools designed specifically to bridge the gap.
In this article, I’ll break down the best CRMs for LinkedIn in 2025—LeadLoft, Apollo.io, Breakcold, HubSpot with Surfe, and a few other mentions. You’ll see what they do best, where they fall short, how much they cost, and when you should use them.
Let’s dive in.
LeadLoft
Website: leadloft.com
Pricing: $99/month (for all major features)
LeadLoft was built for LinkedIn outreach and it shows. You can send automated connection requests, follow-up messages, and sync all LinkedIn conversations directly into the CRM. On top of that, it offers AI-powered prospecting, enrichment, and a unified inbox across LinkedIn, email, and phone.
Pros:
- Best LinkedIn automation and message sync
- AI prospecting tools save time
- Unified inbox across multiple channels
Cons:
- More advanced than some teams may need
- Higher price per user compared to lightweight tools
Best Use Case:
LeadLoft is perfect when LinkedIn is central to your outreach. If you want automation, AI prospecting, and synced communication across all channels, this is the tool to choose.
Apollo.io
Website: apollo.io
Pricing: $79/month (for all major features)
Apollo.io is known for its massive database and strong email + phone outreach. You can capture LinkedIn profiles with its Chrome extension, but the deeper integrations stop there. Its strength is in building large lists and running email-heavy campaigns.
Pros:
- Huge database with verified contact info
- Strong email and phone sequencing
- Affordable compared to some LinkedIn-first CRMs
Cons:
- LinkedIn integration is limited
- Some inconsistency in data quality
Best Use Case:
Apollo is best if your strategy leans heavily on email and phone outreach, with LinkedIn as a side channel.
Breakcold
Website: breakcold.com
Pricing: $59/month (for all major features)
Breakcold is designed for LinkedIn-first sales. You get a unified inbox for LinkedIn conversations, a social feed to engage with prospect activity, and a simple CRM for tracking deals. It’s less about automation and more about building relationships.
Pros:
- Built specifically for LinkedIn and social selling
- Unified inbox for LinkedIn conversations
- Easier to use than big CRMs
Cons:
- Automation features are limited
- Lacks depth in email and phone outreach
Best Use Case:
Breakcold is ideal if your outreach is all about LinkedIn engagement—liking, commenting, and building relationships before messaging.
HubSpot with Surfe
Websites: hubspot.com + surfe.com
Pricing: $89/month (HubSpot Starter + Surfe Essential, for all major features)
HubSpot is one of the most popular CRMs, and with Surfe, it gets a strong LinkedIn connection. Surfe lets you import LinkedIn contacts into HubSpot with one click, enrich data, and even sync LinkedIn conversations. It’s not heavy on automation, but it does reduce manual work and keeps LinkedIn data inside HubSpot.
Pros:
- Easy to add LinkedIn data into HubSpot
- Strong CRM features from HubSpot
- Smooth reporting and workflows
Cons:
- Expensive when combining HubSpot + Surfe + LinkedIn subscriptions
- Less automation compared to LinkedIn-first CRMs
Best Use Case:
This combo works best if HubSpot is already your company’s CRM and you want LinkedIn contacts and conversations synced without switching tools.
Other CRM Options
Enterprise CRMs like Salesforce, Microsoft Dynamics, Zoho, and Pipedrive all integrate with LinkedIn through Sales Navigator. These integrations let you view profile data and sometimes send InMails directly from the CRM.
But they’re not designed for LinkedIn-first outreach. They’re better for large teams that already use these CRMs and want LinkedIn data attached to existing workflows.
Wrapping Up
If you’re serious about LinkedIn as an outreach channel, you’ll want a CRM that doesn’t just store data—but actually makes LinkedIn prospecting faster and easier.
- LeadLoft is the best choice if you want automation, AI prospecting, and full communication sync.
- Apollo.io is better if your focus is email and phone outreach.
- Breakcold is the right fit if your sales process is built around LinkedIn engagement.
- HubSpot with Surfe is a good option if HubSpot is already central to your tech stack.
For large enterprises, existing CRMs with LinkedIn Sales Navigator add-ons can work, but they won’t replace LinkedIn-first tools.
If you want the smoothest, most complete LinkedIn CRM experience, the best alternative to any of these tools is LeadLoft.
